Tuesday, June 30, 2009

This is PROGRESS ?

I am not sure if any of you took note of the big big annulment last week made by Monsanto and the Jolly Green Giant.  It must go down in history as one of the big ones of all time.

These two food giants are going to be working together to "develop" better tasting vegetables.   Though they did not say it it sounds to me that they have admitted that all their tinkering with the food for the last 50 or so years has not worked.   

They have been breeding plants so that they could make more money from each crop.  That was the bottom line.  So that they "looked" better,  they transported better, got bigger, had better color and made them more money.  OH did I already say that.  But they forgot about the reason that we eat vegetables.  At least the reason I eat them.  For the taste!!!

In an interview with the CBC (Canadian broadcasting company) a vice president from Monsanto said that it was an experience that his young daughter had that brought tis 0n.  She had gone to their garden and pulled a carrot.  After she ate it she asked her father why a carrot from the garden tasted so much better than a carrot from the store.  You know that nice sweet carrot taste.

I am guessing that their are at least tow generations of Americans that have no idea what a carrot, tomato, radish or any other vegetable really tastes like.  All they are tasting is the butter or cheese or whatever topping that is put on them, or dip that is used to give us some flavor.

Ah american agri- business. They think that if it looks good we will buy it.  That has worked up to now.  What I do believe has done them in is the growth of Farmers Markets and stores like Whole Foods and the Outpost.  Enough people have in the last several years have tasted the vegetables and fruits that have been grown from vintage seeds.  

So why do they want to develop new seeds.  Only one reason.  Monsanto does not own the rights to the old seed.  No big profit their.  So they will spend money to added flavor back into their product.

As long as we are talking about taking away the taste of food look what we have done to beef.  Just so that we could eat a larger quality of beef they breed out the fat (marbling) .  Less calories per serving and far less taste per serving.  The only way to enjoy beef and pork today is to add rubs so that we can have some taste.  

So this is progress????????

I think not

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